How to Grow on YouTube with 0 Views and 0 Subscribers!

 if you want to learn how to grow your channel this year you gotta watch this video let's go now to grow on youtube you need to be able to do two things show up in search and show up in suggested what this requires is choosing the right topics getting high click-through rates increasing your view duration and also getting more watch time if you can nail these four things you're going to substantially increase the amount of views and subscribers that you're getting long term so let's talk about the first thing and that is choosing the right topics now the rule of thumb of choosing the right video topics is selecting topics that have high search volume but low competition and there are two ways that i like to validate this the first way is when i go through youtube and i'm searching for a topic i'll specifically zone in on videos where the creator has more views on that video than they do subscribers this ultimately tells me that that video is not only fueling the growth of their channel but it's also telling me that there are a lot of non-subscribers watching their content which tells me that this is a topic that a lot of people are searching for and especially if that creator doesn't have a lot of subscribers but they've got viral videos going on for them it's definitely an opportunity for me to capitalize on not only this if you want to end up on suggested it's always nice to piggyback off of the topics of other people to increase the chances of your video showing up next after people finish watching their video now where i draw the line is i would never copy someone's content i only look at the video topic and to preserve my own integrity i will base my ideas off of that topic without watching other people's videos now the second way on how you can approach this is using a plugin like tubebuddy so what i do is i use the keyword explorer and i'll search up a topic that i'm interested in pursuing and what i like about tubebuddy is it will tell me specifically what the search volume is like and what the competition is like and it will also share with me the weighted and unweighted score so the unweighted score is tubebuddy telling you how well this topic generally performs for most people however if you look at the weighted score it'll give you a specific score based on the standing of your account so for example if i'm searching up instagram the unweighted score is that it would perform pretty poorly because it's a very competitive topic versus for me in the weighted score it's actually going to be a pretty good topic for me to pursue specifically likely because my account has been on youtube for a while and i've gotten a lot of authority in this subject over time now let's say you are someone who is just starting out and you're using tubebuddy but you can't seem to find a topic that's giving you a good score well what you're going to want to do is you are going to want to niche down a little bit further so for instance when i'm searching the very broad keyword instagram of course this is a very competitive topic and has a very high search volume but what i would do is i would click around on the right hand side bar and look for other video topics that i could potentially niche down to for instance if i click on instagram captions now my score is even better because i've niched down the video and so remember there is a power of niching down and that's ultimately how you can thrive as a smaller creator here on youtube now to give you a clear example of how niching down helped me as a smaller youtuber with less than a thousand subscribers is i wanted to create a video about why i quit my job but what i noticed through my own research and through using plugins like tubebuddy is that that video had high search volume but extremely high competition so what i did instead is i created this video where it was about why i quit my corporate job specifically and for millennials specifically and so i really niched down two times not only was it about quitting the job it was quitting a corporate job and not just quitting a corporate job for anyone it was for millennials specifically and what i noticed is i got way more views than i did on my other videos and was actually the very first viral video that i've ever had on my channel and so that's why niching down can absolutely help you stand out as a newer creator and so never underestimate yourself when it comes to competing on more popular subjects all you want to do is be able to niche down so that the right people can find you and for you to stand out from your competition now let's move on to how to get a high click-through rate aka how many people are clicking on your videos ultimately this comes down to you nailing your topic your title and your thumbnail now earlier on we just talked about how to choose the right topics so let's move on to talking about how to structure a title that will entice someone to want to actually 

the first part is something that you know for a fact that people are searching for it should be clear and it should be concise and it should be front loaded in the beginning of your title for instance for this video it's all about how to make your instagram reels go viral and the reason why i am putting it in the beginning of my title is because on mobile and even on desktop if a title is too long it's going to get cut out and so it's really important that the most important keywords are put in the front now the second part of having a click worthy title is having something that is attention grabbing so in this title in parentheses i've added the words 0 to 5 million views i know for a fact that this is really going to set me apart from my competition especially now in addition to having a click-worthy title you also want to have a click-worthy thumbnail a thumbnail formula that has worked for my channel for years is having text clearly on the left hand side and then a photo of myself making an expression on the right hand side there are a few reasons why this works and why it gets clicks number one people read from left to right and so when you have text on the left hand side it's going to make your thumbnail a lot more digestible and therefore increase the clicks that you get the second reason is the time stamp is going to be on the bottom right hand side on youtube and you don't want that to cover up your text thirdly a lot of people don't actually read the title especially if they're browsing through youtube on recommended or suggested or browse and therefore having some minimal text gives context to your video which would increase the clicks that you ultimately get and then finally for some niches showing your face increases trust and so having your face in your thumbnail is also going to get clicks too now of course this doesn't apply to every single niche on youtube but for most niches it absolutely will now in terms of tips on how to create your thumbnails before i start filming my video i'll actually sit down and film a clip of me doing a bunch of different poses and later on when i upload the file to my desktop i will then screenshot the exact frame that i want to be my thumbnail cover now if you have canva pro you can upload it to canva and remove the background and even upload your brand fonts or if you don't have canva pro you can use a website called remove.bg to remove the background for free upload it to canva and then start designing your thumbnail as you would like it not only this if you are someone who has been on youtube for a while you have tons of videos to work with it's worth also upgrading your license on tubebuddy for the legend license where you can actually run a b tests on your thumbnails and you can also get even more data on which thumbnails are performing the best on your channel in terms of facial expression in terms of style and so much more now if you want a code to tubebuddy you can just use this code right here to get 20 off all licenses that you see now let's talk about the next phase on how you can get more views and subscribers for your channel and that is increasing the view duration that you have on your video so what is view duration it's essentially how long someone is watching your videos for now there are a few ways to increase view duration the first one is to keep your introduction 30 seconds or less what i've noticed is anytime my intros on my videos are over 30 seconds i'll see big drop-off rates like this you don't want that a big mistake that i also used to make is i would start off my videos saying what's up everyone welcome back to my channel and ultimately if my goal is to attract non-subscribers in order to fuel the growth of my channel and get more views they don't care about that what they ultimately care about is whether or not your video is going to solve their problem and what result they're going to get and so what you'll even notice in the beginning of this video is my introduction was very short to the point and we jump straight into the content that's ultimately what you want to do for your introductions as well now the second way to make sure that people are watching until the end of your video is to not use language that's signaling that the video is about to end so 

for example if i'm sharing tips for my video i will never say and my last tip is because when i use the word last tip it's signaling to people that that video is about to end soon and therefore they're gonna click out prematurely or if a video has five tips i would never say and my fifth tip is because i'm ultimately telling someone that hey this video is about to end because we are on the last tip what i do instead and if you actually study my videos i will always say and my next tip is and my next tip is and my next tip is and i'm not necessarily counting down till the end of the video this is ultimately what you want to do if you want to hold someone's attention and make sure people are not dropping off now there are so many other tips i have when it comes to strategically structuring your videos and if you want even more resources and support make sure you click the link in my description box below to access my scripting for success vault where i not only share 15 additional tips on how to get more watch time and view duration on your videos i also share a bunch of templates for your scripts and i even share my own scripts that i use for my videos so that you can study them and use them for yourself and so if you're interested in that make sure you click the link in my description box or in my comment section below

 now moving on to my next tip on how you can increase your average view duration is to make sure you are adding graphics b-roll and text to your videos to make your videos more engaging now the reason why people are searching for things on youtube isn't just to find a solution but it's also to find visual stimulation if they wanted to listen to you all day they would have listened to a podcast but nope they chose youtube as their main source of information because they are visual learners and so you want to help your viewers stay engaged by visualizing the things that you were saying or explaining in your video by adding graphics text or even b-roll to keep them hooked now of course there is a possibility to overdo these types of elements which leads me to my next tip and that is learning how to read your audience retention report now to access your audience retention report you want to go to creator studio hit analytics and select the specific video you want to look at then go to engagement and scroll down you'll then be able to access your report and how you read it is anytime you see large dips it means that people are clicking out of your video for example in your intro if you're seeing a really large dip like this one it likely tells you that your intro wasn't strong enough and you've already lost the viewers attention within the first minute or so now if you have a large dip at the end of your video that's pretty normal most people click out of the video prematurely but you still want to analyze on why that might have happened for example i once saw a really large dip at the end of my video and 

when i looked into it i noticed that was the exact moment where i had three different call to actions at the end of the video so i was not surprised that people clicked out prematurely now if you see a dip in the middle of your video you absolutely want to investigate that for example when i noticed a dip in the middle of my video and i clicked into it i noticed this was the exact moment where i got really in the weeds with a screen share tutorial and i took a mental note that in the future whenever i share my screen i'll either edit it so it's more engaging or i'll keep it more concise so analyzing your audience retention report can really help you create better videos over time now on the flip side if you notice that there are spikes in your video that tells you that people are going back to a specific portion of your video to re-watch it so you definitely want to pay attention to the areas that you are also doing right and getting a lot of attention for now ultimately you want your audience retention chart to kind of be as flat of a line as possible this basically tells you that you are holding your viewers interest from beginning until the end so the flatter your audience retention curve is the better now so far in this video i shared tips on how to choose the right topics how to increase your click-through rate and how to increase your view duration all of this is really with the end goal of getting more watch time if you don't know this by now watch time is king on youtube and the more watch time you get the more youtube will consider pushing out your videos in the algorithm so the first tip that i have to increase your watch time is to create longer videos versus shorter videos youtube favors longer videos and especially if you want to optimize your videos to show up in suggested which means it's the sidebar after watching someone's video is to make sure that you have longer videos even if you have a 30 minute video and someone's only watching 50 of that video that's already 15 minutes of watch time that you've gotten versus if you did a five minute video and someone watched 100 of that video that's really only five minutes that you've racked up so youtube will actually favor the 30 minute video with 50 view duration versus the five minute video with a hundred percent view duration so it's always in your best interest to create longer videos even if someone isn't watching until the very end now another way to increase your watch time is to make sure your audience is binge watching your content youtube favors creators who are able to get their audience to stay on the youtube platform for longer now one of the ways that you can do this is within your outro within the last 20 seconds of your video you're able to add your end screens but a mistake that i used to make is in my outro i used to have way too many end screens and i was super vague and generic on my recommendation on what video i wanted my audience to watch next and the problem with this is not a lot of people were actually clicking on my end screens which would then direct them to my other videos now what i changed about my strategy is in my outro now i am very specific on the one video i want my audience to watch next and i explain why i want them to watch that video as a result of me implementing this change i actually saw a huge increase and a huge difference in my end screen click-through rate and if your end screen click-through rate is high it basically tells you that people are watching the next video and if you do this for all of your videos you're essentially creating binge ability now so far in this video i've really covered the different strategies on how you can get more views and get more subscribers over time especially as a new channel but how you can really supercharge all of this is to watch this video next where i cover analytics if you don't understand your youtube analytics and how the youtube game works it's gonna be really hard to navigate algorithm changes in the future and so that's why i want you to watch this video that i have here next you see what i did there now thank you for watching my video and i hope to see you in my next one bye guys and take care [Music] you 

choosing the right keywords

now if you think growing your youtube channel is all about choosing the right keywords you're wrong even youtube tells you that keywords are not important so if you want to learn how to grow your channel this year you gotta watch this video let's go now to grow on youtube you need to be able to do two things show up in search and show up in suggested what this requires is choosing the right topics getting high click-through rates increasing your view duration and also getting more watch time if you can nail these four things you're going to substantially increase the amount of views and subscribers that you're getting long term so let's talk about the first thing and that is choosing the right topics now the rule of thumb of choosing the right video topics is selecting topics that have high search volume but low competition and there are two ways that i like to validate this the first way is when i go through youtube and i'm searching for a topic i'll specifically zone in on videos where the creator has more views on that video than they do subscribers this ultimately tells me that that video is not only fueling the growth of their channel but it's also telling me that there are a lot of non-subscribers watching their content which tells me that this is a topic that a lot of people are searching for and especially if that creator doesn't have a lot of subscribers but they've got viral videos going on for them it's definitely an opportunity for me to capitalize on not only this if you want to end up on suggested it's always nice to piggyback off of the topics of other people to increase the chances of your video showing up next after people finish watching their video now where i draw the line is i would never copy someone's content i only look at the video topic and to preserve my own integrity i will base my ideas off of that topic without watching other people's videos now the second way on how you can approach this is using a plugin like tubebuddy so what i do is i use the keyword explorer and i'll search up a topic that i'm interested in pursuing and what i like about tubebuddy is it will tell me specifically what the search volume is like and what the competition is like and it will also share with me the weighted and unweighted score so the unweighted score is tubebuddy telling you how well this topic generally performs for most people however if you look at the weighted score it'll give you a specific score based on the standing of your account so for example if i'm searching up instagram the unweighted score is that it would perform pretty poorly because it's a very competitive topic versus for me in the weighted score it's actually going to be a pretty good topic for me to pursue specifically likely because my account has been on youtube for a while and i've gotten a lot of authority in this subject over time now let's say you are someone who is just starting out and you're using tubebuddy but you can't seem to find a topic that's giving you a good score well what you're going to want to do is you are going to want to niche down a little bit further so for instance when i'm searching the very broad keyword instagram of course this is a very competitive topic and has a very high search volume but what i would do is i would click around on the right hand side bar and look for other video topics that i could potentially niche down to for instance if i click on instagram captions now my score is even better because i've niched down the video and so remember there is a power of niching down and that's ultimately how you can thrive as a smaller creator here on youtube now to give you a clear example of how niching down helped me as a smaller youtuber with less than a thousand subscribers is i wanted to create a video about why i quit my job but what i noticed through my own research and through using plugins like tubebuddy is that that video had high search volume but extremely high competition so what i did instead is i created this video where it was about why i quit my corporate job specifically and for millennials specifically and so i really niched down two times not only was it about quitting the job it was quitting a corporate job and not just quitting a corporate job for anyone it was for millennials specifically and what i noticed is i got way more views than i did on my other videos and was actually the very first viral video

 that i've ever had on my channel and so that's why niching down can absolutely help you stand out as a newer creator and so never underestimate yourself when it comes to competing on more popular subjects all you want to do is be able to niche down so that the right people can find you and for you to stand out from your competition now let's move on to how to get a high click-through rate aka how many people are clicking on your videos ultimately this comes down to you nailing your topic your title and your thumbnail now earlier on we just talked about how to choose the right topics so let's move on to talking about how to structure a title that will entice someone to want to actually click on your video now based on my experience the best performing titles that i've created come in two parts the first part is something that you know for a fact that people are searching for it should be clear and it should be concise and it should be front loaded in the beginning of your title for instance for this video it's all about how to make your instagram reels go viral and the reason why i am putting it in the beginning of my title is because on mobile and even on desktop if a title is too long it's going to get cut out and so it's really important that the most important keywords are put in the front now the second part of having a click worthy title is having something that is attention grabbing so in this title in parentheses i've added the words 0 to 5 million views i know for a fact that this is really going to set me apart from my competition especially if my viewer is comparing my video with all the other videos about this specific topic now in addition to having a click-worthy title you also want to have a click-worthy thumbnail a thumbnail formula that has worked for my channel for years is having text clearly on the left hand side and then a photo of myself making an expression on the right hand side there are a few reasons why this works and 

why it gets clicks number one people read from left to right and so when you have text on the left hand side it's going to make your thumbnail a lot more digestible and therefore increase the clicks that you get the second reason is the time stamp is going to be on the bottom right hand side on youtube and you don't want that to cover up your text thirdly a lot of people don't actually read the title especially if they're browsing through youtube on recommended or suggested or browse and therefore having some minimal text gives context to your video which would increase the clicks that you ultimately get and then finally for some niches showing your face increases trust and so having your face in your thumbnail is also going to get clicks too now of course this doesn't apply to every single niche on youtube but for most niches it absolutely will now in terms of tips on how to create your thumbnails before i start filming my video i'll actually sit down and film a clip of me doing a bunch of different poses and later on when i upload the file to my desktop i will then screenshot the exact frame that i want to be my thumbnail cover now if you have canva pro you can upload it to canva and remove the background and even upload your brand fonts or if you don't have canva pro you can use a website called remove.bg to remove the background for free upload it to canva and then start designing your thumbnail as you would like it not only this if you are someone who has been on youtube for a while you have tons of videos to work with it's worth also upgrading your license on tubebuddy for the legend license where you can actually run a b tests on your thumbnails and you can also get even more data on which thumbnails are performing the best on your channel in terms of facial expression in terms of style and so much more now if you want a code to tubebuddy you can just use this code right here to get 20 off all licenses that you see now let's talk about the next phase on how you can get more views and subscribers for your channel and that is increasing the view duration that you have on your video so what is view duration it's essentially how long someone is watching your videos for now there are a few ways to increase view duration the first one is to keep your introduction 30 seconds or less what i've noticed is anytime my intros on my videos are over 30 seconds i'll see big drop-off rates like this you don't want that a big mistake that i also used to make is i would start off my videos saying what's up everyone welcome back to my channel and ultimately if my goal is to attract non-subscribers in order to fuel the growth of my channel and get more views they don't care about that what they ultimately care about is whether or not your video is going to solve their problem and what result they're going to get and so what you'll even notice in the beginning of this video is my introduction was very short to the point and we jump straight into the content that's ultimately what you want to do for your introductions as well now the second way to make sure that people are watching until the end of your video is to not use language that's signaling that the video is about to end so for example if i'm sharing tips for my video i will never say and my last tip is because when i use the word last tip it's signaling to people that that video is about to end soon and therefore they're gonna click out prematurely or if a video has five tips i would never say and my fifth tip is because i'm ultimately telling someone that hey this video is about to end because we are on the last tip what i do instead and if you actually study my videos i will always say and my next tip is and my next tip is and my next tip is and i'm not necessarily counting down till the end of the video this is ultimately what you want to do if you want to hold someone's attention and make sure people are not dropping off now there are so many other tips i have when it comes to strategically structuring your videos and if you want even more resources and support make sure you click the link in my description box below to access my scripting for success vault where i not only share 15 additional tips on how to get more watch time and view duration on your videos i also share a bunch of templates for your scripts and i even share my own scripts that i use for my videos so that you can study them and use them for yourself and so if you're interested in that make sure you click the link in my description box or in my comment section below now moving on to my next tip on how you can increase your average view duration is to make sure you are adding graphics b-roll and text to your videos to make your videos more engaging now the reason why people are searching for things on youtube isn't just to find a solution but it's also to find visual stimulation if they wanted to listen to you all day they would have listened to a podcast but nope they chose youtube as their main source of information because they are visual learners and so you want to help your viewers stay engaged by visualizing the things that you were saying or explaining in your video by adding graphics text or even b-roll to keep them hooked now of course there is a possibility to overdo these types of elements which leads me to my next tip and that is learning how to read your audience retention report now to access your audience retention report you want to go to creator studio hit analytics and select the specific video you want to look at then go to engagement and scroll down you'll then be able to access your report and how you read it is anytime you see large dips it means that people are clicking out of your video for example in your intro if you're seeing a really large dip like this one it likely tells you that your intro wasn't strong enough and you've already lost the viewers attention within the first minute or so now if you have a large dip at the end of your video that's pretty normal most people click out of the video prematurely but you still want to analyze on why that might have happened for example i once saw a really large dip at the end of my video and when i looked into it i noticed that was the exact moment where i had three different call to actions at the end of the video so i was not surprised that people clicked out prematurely now if you see a dip in the middle of your video you absolutely want to investigate that for example when i noticed a dip in the middle of my video and i clicked into it i noticed this was the exact moment where i got really in the weeds with a screen share tutorial and i took a mental note that in the future whenever i share my screen i'll either edit it so it's more engaging or i'll keep it more concise so analyzing your audience retention report can really help you create better videos over time now on the flip side if you notice that there are spikes in your video that tells you that people are going back to a specific portion of your video to re-watch it so you definitely want to pay attention to the areas that you are also doing right and getting a lot of attention for now ultimately you want your audience retention chart to kind of be as flat of a line as possible this basically tells you that you are holding your viewers interest from beginning until the end so the flatter your audience retention curve is the better now so far in this video i shared tips on how to choose the right topics how to increase your click-through rate and how to increase your view duration all of this is really with the end goal of getting more watch time if you don't know this by now watch time is king on youtube and the more watch time you get the more youtube will consider pushing out your videos in the algorithm so the first tip that i have to increase your watch time is to create longer videos versus shorter videos youtube favors longer videos and especially if you want to optimize your videos to show up in suggested which means it's the sidebar after watching someone's video is to make sure that you have longer videos even if you have a 30 minute video and someone's only watching 50 of that video that's already 15 minutes of watch time that you've gotten versus if you did a five minute video and someone watched 100 of that video that's really only five minutes that you've racked up so youtube will actually favor the 30 minute video with 50 view duration versus the five minute video with a hundred percent view duration so it's always in your best interest to create longer videos even if someone isn't watching until the very end now another way to increase your watch time is to make sure your audience is binge watching your content youtube favors creators who are able to get their audience to stay on the youtube platform for longer now one of the ways that you can do this is within your outro within the last 20 seconds of your video you're able to add your end screens but a mistake that i used to make is in my outro i used to have way too many end screens and i was super vague and generic on my recommendation on what video i wanted my audience to watch next and the problem with this is not a lot of people were actually clicking on my end screens which would then direct them to my other videos now what i changed about my strategy is in my outro now i am very specific on the one video i want my audience to watch next and i explain why i want them to watch that video as a result of me implementing this change i actually saw a huge increase and a huge difference in my end screen click-through rate and if your end screen click-through rate is high it basically tells you that people are watching the next video and if you do this for all of your videos you're essentially creating binge ability now so far in this video i've really covered the different strategies on how you can get more views and get more subscribers over time especially as a new channel but how you can really supercharge all of this is to watch this video next where i cover analytics if you don't understand your youtube analytics and how the youtube game works it's gonna be really hard to navigate algorithm changes in the future and so that's why i want you to watch this video that i have here next you see what i did there now thank you for watching my video and i hope to see you in my next one bye guys and take care [Music] you