How to Create Consistent Content on Social Media 

 how are you able to consistently post content on youtube instagram twitter tick tock and maintain a weekly newsletter series well you're in luck because in today's video i'm gonna break down my exact tips and tricks on how i'm able to post over a hundred content pieces every single month on multiple platforms specifically i'm gonna share my workflows when it comes to finding content planning content creating content distributing content and evaluating whether or not your content is even moving the needle so regardless if you are a solopreneur or you're someone with a team you definitely want to watch until the very end because i have a feeling my tips and tricks are going to save you a ton of time and also maximize the amount of reach that you want to get with your content so if you're interested in that then keep on watching all right so when it comes to finding content my biggest advice to speed up your workflow is actually create as many templates and frameworks as you can and throughout the video i'm going to share the exact frameworks and templates that i use and you'll also get a chance to snag them for yourself as well but basically one thing that we teach inside our paid program the bossgram academy to our clients is we teach our clients about content pillars and revolving their content strategy around these content pillars

 now there are three categories when it comes to content you want to create education based content that really drives up your authority you also want to create inspiration based content that really makes your audience feel inspired and feel closer to you as a personal brand and then the third category is anything that's related to sales anything that's actually going to promote the products that you actually sell so let's say we look at the category of building your authority through educational content well the three top content pillars that you'd want to revolve your content around is any content that's about calling out mistakes that you see your audience making the second one is talking about myths and misconceptions that exist within your industry and then the third one is giving tips so for example  right here is really tip based whereas i have other content pieces that call out mistakes or i also call out myths and so all of these content pieces are really meant to drive your authority and also be educational for your audience 

now the second category of content is really inspirational and it's really meant to build up your personal brand and have your audience feel more connected to you so the three content pillars that are under this category is creating content around things that will inspire your audience it's also about creating content that will give fun facts or stories about you as a personal brand and then the third content pillar is really about shifting people's beliefs really making them feel more confident or changing their opinion on something so that you can get them on your side these are the different types of content pieces that can bring your audience closer to you and then the third category that we have is anything that's more sales related more promotional focus content pieces that will actually drive customers to your door so for example some content pillars that exist under this category is any type of content piece that's really going to address possible objections that your audience may have so for instance if one big objection that my audience has towards my service is that it's too expensive then maybe i'll create content pieces that directly addresses that objection that talks about the power investing in yourself or how to make a return on investment or anything that's related to that objection then the second type of content pillar is sharing social proof and testimonials if you already have clients within your services then really highlighting those client wins that's also a form of content and then finally the third content pillar is anything that directly promotes your product so for instance a content piece like this where i straight up talk about the bossgram academy all of its benefits and all of its features these are also content pieces that will really fit well within your content ecosystem so as you can see in total there are nine content pillars that i teach my clients and that i use myself the next step is really to put all nine of these content pillars into a matrix just like this one 

now once you put the nine content pillars on one side of the matrix on the top row you're now going to fill it with the typical subjects that you talk about whether that's in your paid programs or whether it's just in general as a content creator so for instance in general i typically talk about entrepreneurship social media specifically instagram youtube and sometimes tick tock and i'll also talk about personal branding so i would put that in the top row now you have this really nice matrix or if you are someone who sells a program a course a consulting service this is also a really great place to put the things that you typically cover in your programs or in your products so for example inside the bossgram academy i talk about how to find a niche how to create content i talk about instagram i talk about launching a business i talk about signing clients doing sales calls doing webinars all these different things in my program and so i would put those in the top row and what you're going to see is you're going to have this beautiful matrix that's going to help you with coming up with content ideas on the fly so for example on any given day i would take out this matrix and i would say okay i'm going to talk about instagram one day that's a subject that i typically cover in my paid program and then i would look on the column side of the matrix and

 i would say okay today i'm going to talk about instagram mistakes or i'm going to talk about instagram myths or i'm going to share instagram tips or even maybe i will share a personal story about myself and my journey with instagram or if i want to promote my program specifically the instagram component of it i might say okay today's content piece is going to be some social proof of testimonials from clients who have gotten instagram results inside my program so as you can see this matrix is really handy because you can just basically go down each subject and create nine different content pieces for each of those subjects at any given time so as you can see when you create templates frameworks and matrixes for yourself it allows you to streamline your workflow over time and to take things a step further we even created this 100 content ideas vault on notion that covers the nine content pillars that we teach our clients and we have over a hundred content ideas that are applicable to any niche or industry anytime that you click on a card it's going to give you a prompt and it'll give you an example of how to create content with that prompt as a bonus we've also added 10 engagement hooks that you could use in the beginning of your captions to really entice someone to take action on your content as you can see this is a super super handy tool and if you want this 100 content ideas vault you can snag it in my description box below i use this content vault myself and it's really helped me come up with so many content ideas and the best part is is that it is applicable to any niche or industry that you are in not to mention on the side we also give really clear instructions on how to use this content vault and we also explain each of the nine content pillars so you know how to apply it for your niche and for your industry so remember click the link in my description box to snag this 100 content ideas vault for yourself i really hope that it helps you as much as it has helped my own clients

 now so far in this video i've really covered how to create templates or examples of templates that i use in my own business whether it's the matrix or the 100 content ideas vault that has totally changed the game for myself but one thing that i also do is i'm very very smart with where i get my content ideas from and also repurposing my content so i'm gonna share with you my exact workflow of how i'm able to turn one content piece into hundreds so here's how it works for me every single week i will do one youtube video and one weekly newsletter these are considerably really rich content pieces then from there on my team i have a content writer that actually watches and reads all of my content she's going to then write as many twitter threads as she can micro content pieces from the larger content pieces that i created whether that's youtube or newsletter what ends up happening is these twitter threads then get turned into instagram carousel posts just like this one and then what i will also do is i will use these twitter threads or instagram carousel posts as my script for short form videos afterwards what happens is i would have created so many short form videos based off of my carousels that my social media manager will

 now distribute these videos on instagram reels tiktok and youtube shorts this is exactly how i'm able to maximize my content post over 100 pieces a month without necessarily coming up with new content ideas all the time and one of the best parts is is that most times your audience doesn't even recognize that your carousel post is the same as your short form video and is the same as your newsletter and is the same as your youtube videos you have to remember that people like to digest content in different ways the person who's reading your long ass newsletter or watching your long ass youtube video may not be the same person that's reading a carousel post and is also not the same person that's on twitter and is also not the same person enjoying your short form videos and so when you create content in this way it really creates more accessibility and it creates more diversity with your content and the amount of people that you're able to reach now of course if you are someone who's a solo printer and you don't have a team like a fancy content writer or a social media manager you can still do the same workflow that i have at a smaller degree so for example if you are someone who has a podcast and you also do instagram then maybe considering repurposing some of the content that you did in your podcast onto your instagram and vice versa so remember you don't necessarily have to come up with new content ideas for each platform you just want to be strategic with your content repurposing all right so at this point

 different hacks and tips

 different hacks and tips and workflows on how to multiply the amount of content ideas you come up with whenever you're doing your content planning but you also need a place to organize that content and organize your thoughts now in the past i have used airtable i've also used asana to map out a lot of my content when it came to youtube for example but i noticed that as i grew on different platforms now i'm on tiktok i'm on twitter i do a newsletter i do youtube i do instagram i kind of outgrew some of that software and so now what i do is i plan out a lot of my content using notion and the reason why i like using notion is because you can really customize it to how you want and especially if you're on multiple platforms i find notion to be one of the best ways to organize all that content and see it in one go and so i'm gonna show you how i use notion to plan out all of my content on my different platforms all right so this is our content planning dashboard that we customized and built on notion for our business so as you can see down here this is the calendar view and it's got all of our platforms in one place whether it's youtube newsletter instagram and if you scroll down we have our different platforms newsletter youtube instagram and even tick tock down here which i'll explain in a bit but

 let's look at this section by section so when you look at newsletter this is essentially where i write all of my emails for our confessions of a content creator to ceo newsletter series it is an email that i send out every single week sharing exclusive stories and lessons that i don't share anywhere else you can click this link if you would like to subscribe to my newsletter but anyways this is where i open this card and when you open the card you are able to write your email and so this is where i do everything and then once i'm done i typically set the status whether it's writing scheduling published or whatever and whenever i set the date of publishing it'll automatically show up in this calendar so these are all the published dates of all of our content platforms now scrolling down the next section is youtube some of you guys may be familiar with this workflow we just migrated it over to notion and so i've got a column for my ideas anything that i'm filming anything that i'm scripting editing optimizing and that's already scheduled out on the platform and so if i were to click open this one you can see that i've set the platform to youtube the status right 

now is in editing and then this is the script that i have and then i also have sections for where i'm putting my description my keywords my cards and all that so one thing that i really like is let's say i have a content idea and this is a new card that i'm doing the beautiful thing about notion is you can customize anything and so i actually created an seo template for myself so if i click on seo template it's automatically going to give out a template where i can put in my description my keywords my cards and i just basically customize this to meet my own needs and then i can also script the video and set everything over here so this is my youtube workflow and again when i set my publishing date it'll automatically show up in this calendar right here 

now moving on to the next section and that is instagram and so instagram follows a very similar workflow to youtube and so if i were to scroll down here anything that's an idea will be in this column anything that i'm writing or filming because you know there's instagram reels that we also do will be here anything that's editing or graphic design depending on if it's a short form video or if it's a carousel post we'll be here captions and scheduling so i will basically move things to each level of the stage that we're in when it comes to producing the content piece let's say if i were to open this we set the platform to instagram we also have set it so that we can tell you if it's a short form video a carousel post or a single post and then of course you could put the status and also whether or not we're repurposing that content piece to tick-tock and so let me show you a cool thing but before i do that this is basically what it looks like when i am writing my carousel post or my twitter threads or whatever you want to call it and i also use the exact same script as my instagram reels my youtube shorts any short form video that i'm doing so that's basically what my workflow looks like but let's say i am creating a new post the platform is instagram it's going to be a short form video but because it's a short form video i also want to repurpose it to tiktok and so i will check this box that i created right here and then i will say that right now for tick-tock it is also an idea and so the cool thing that's going to happen is if you actually scroll down it shows up here 

now the exact same thing is showing up here and the reason why is because i checked it off as repurposed to tick-tock and so i've customized it where any time i check off repurpose to tick-tock it'll automatically show up in this tick-tock section and basically it's got its own workflow that i can deal with when it comes to the tick-tock platform example post right here is down here let's say if i uncheck this check mark what happens i uncheck the box and it disappears let's say uncheck this box boom it disappeared again now i have nothing in this section because it's not repurposing it to tiktok versus if i check off this box it'll show up if i check off this box both of them will show up and so this is an amazing way that we have customized this for our own needs based on my workflow because a lot of times my instagram reels or my short form videos typically turn into tick tocks anyways and so it's an easy way to transfer information now one thing that we did do is we actually created our own calendar view for tick tock specifically so anything that has a publish date will

 now be shown on this calendar and so this is our tick tock calendar exclusively versus if you were to scroll up here this is kind of like our other content platforms like newsletter instagram and youtube and the reason why we did this is because we didn't want to totally confuse this calendar view and we also just wanted to keep tick tock separate just because we kind of treat it as like a repurposing dump of our main content pieces on instagram youtube and newsletter but as you can see this is our notion dashboard that we have created for ourselves and it has been working incredibly well for us we have even created quick links so let's say if you want to only look at youtube you click at this and it'll only show youtube which is awesome another feature that we've added to is we've made it collapsible so let's say if we find that it's getting really overwhelming you can simply collapse this and that way it's a lot cleaner of a dashboard and you don't have to go through endless scrolling and whatever you need you can just uncollapse it and then you'll see your workflow that you need to focus on this notion dashboard is honestly amazing

 if you have multiple platforms that you're managing like me and it has been working incredibly well for us now if you are someone who wants a copy of this dashboard for yourself and you want to learn how to customize it to your needs and the platforms that you're on then you're in luck because i'm actually selling this template so just click the link in my description box below to get this dashboard for yourself i also include a video tutorial on how you can actually use notion and customize it based on your needs so for example if you don't have a newsletter you can easily remove that portion or maybe you do a podcast you can easily learn how to add that portion and so on and so forth this notion dashboard has absolutely changed the game for me and one of my favorite things about it is just the fact that managing multiple platforms has never been easier and the fact that i can customize it to whatever i want so remember 

we've really covered how to find content ideas and how to organize them within the notion dashboard the next step is actually talking about how i create content and how i distribute content so let's break down each type of content piece that i do when it comes to my instagram carousel post it's as simple as putting the threads on twitter and then screenshoting them and then putting them in canva then the next step that we do because you're allowed to schedule carousels is we use meta business suite and we'll literally schedule out all the carousel posts in one go for short form videos what i like to do is i will spend a day and i will sit down and i will literally hammer out as many one minute clips as i can and i will typically have my laptop next to me where i will read out the threads or the carousel posts that i've done and i basically use that as my script and the best part is is that usually one minute videos are pretty easy to do and so i'm able to hammer out at least like 20 to 30 in each sitting 

now when it comes to editing these short form videos i do have the luxury of having a video editor who actually adds a lot of the captions within my videos but if you are someone who doesn't have a video editor what you can do is you can use an app called capcut and you're able to add those captions on your own or alternatively if you are someone who is interested in getting a video editor i highly recommend using something like upwork to find your video editor my video editor is on upwork and she is one of the best video editors that i've ever worked with and so definitely check that resource out if you are in search of a video editor now in addition to creating short form videos like this we also create quote reels like this which are way easier to create all we do is we write a quote on twitter we then screenshot it we'll put it on canva then we'll go on a website like pixels and we'll get a stock video to add into canva we combine these two things together we trim it so that it's a short seven minute clip and then we will post it on instagram reels tik tok youtube shorts doesn't matter and add trending music on top and funny enough we have found at least on instagram that our quote reels actually outperform our talking head videos like this one so if you are someone who doesn't necessarily want to show your face on social media or you want to find an easy way to get your content out there while also getting the benefits of creating short form videos this is definitely one of the best ways to go

 now when it comes to scheduling on instagram you're not necessarily able to schedule instagram reel so even for us in our company we still post those manually however when it comes to youtube shorts and tick tock you're able to actually schedule those out in advance so in creator studio we will schedule out our youtube shorts and then on tiktok we will use the desktop web browser to schedule those out too and so definitely if you are considering doing short form videos for instagram reels you might as well repurpose those to tiktok or youtube and just schedule those out in advance to save you time so at this point in the video i've really shared a lot of advice and tips when it comes to finding content planning content creating content and distributing content now let's talk about an area that a lot of people neglect and that is evaluating your content if you want to be an amazing content creator but you also want to work towards being an awesome business owner you definitely want to look at your past content pieces .

what worked and what didn't work , those metrics 

 what worked and what didn't work and actually track those metrics so for instance every single week i have a scorecard for my business which also includes my social media efforts and what i like to do is every single week i like to see whether or not my follower growth is going down or up what my reach is what my views are and i also like to track other metrics in my business as well this allows me to see the relationship between my social media efforts and whether or not it's translating into business results so for example if i noticed that i am getting a lot of reach one week because of my social media efforts but i didn't necessarily get any sales that tells me that even though my content is really good at attracting an audience it's not necessarily converting my followers into clients in which i might want to re-evaluate my content and see why that's the case other ways that having the scorecard has been helpful is tracking my social media strategies so for instance if i have decided that i want to start posting every single day instead of three times a week then because i'm tracking my metrics on a weekly basis i can actually see if posting more is actually paying off or not so for instance in my scorecard i once saw that hey if i actually post on a daily basis i saw my reach significantly go up my follower growth significantly go up so that tells me that posting often is actually a better strategy than posting less and so having a scorecard like this is extremely extremely helpful but not only am i tracking my social media efforts as you can see i also track other metrics in my business as well now because every single time i share my templates and my workflows on youtube i always get bombarded with messages of people wanting a copy for themselves i've actually included this kpi tracker inside my business forecasting mini course so not only in this course do i go over the kpi tracker and revolve a whole training around it i also show you how to actually figure out how much money you need to make in your business

 How to reverse engineer those goals

 how to forecast for your business whether it's expenses and revenue and also how to manage your days and your months in order to achieve those goals that you have and so if you are someone who is serious about hitting your goals this year or even next year then you definitely want to check out this mini course because i literally break down step by step by step how to achieve your goals financially and also on social media so definitely check out the link if you would like to snag this mini course for yourself now i am so confident that everything that you've learned so far in this video is absolutely going to supercharge your content and business effort so make sure you comment below i can't wait to supercharge my content so i know you got to this point in the video and if you want any of the templates that i've mentioned throughout the video then check the description box below because all the links on how you can access them will be there as always guys i appreciate you and if you want to learn my millionaire secrets on how i get more done and make more money as a creator and business owner you definitely want to check out this video that i have right here where it's really going to break down how to measure what matters in your business and how to make more money while being more productive.